{"id":34596,"date":"2026-07-13T10:55:37","date_gmt":"2026-07-13T17:55:37","guid":{"rendered":"https:\/\/bmwclubslaf.org\/?p=34596"},"modified":"2026-07-20T10:58:01","modified_gmt":"2026-07-20T17:58:01","slug":"bmw-group-shell-alianza-mexico","status":"publish","type":"post","link":"https:\/\/bmwclubslaf.org\/us\/bmw-group-shell-alianza-mexico\/","title":{"rendered":"BMW Group and Shell, strengthen alliance in Mexico"},"content":{"rendered":"
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Mexico city, July 13, 2026.<\/b> BMW Group expands its strategy of innovation, quality and performance by extending its partnership with Shell to the mexican market and define Shell as its official supplier of lubricants. This partnership is one more step in the overall strategy, established since 2015 between BMW M Motorsport and Shell.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As part of this agreement, Shell provides lubricants for the aftermarket (aftersales), ensuring that vehicles BMW and MINI have developed products to meet the highest standards of performance, efficiency and protection throughout its life cycle. This collaboration includes all the brands of BMW Group, BMW Motorrad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cThrough this partnership, we leverage our ability to transfer the innovation of motorsport to our production vehicles, raising continuously standards of performance, efficiency and quality that characterize BMW and MINI. This partnership represents a further step in our strategy to offer technologies that optimize the experience of our customers and to accompany the evolution of mobility, ensuring the performance that distinguishes our brands,\u201d stresses John Paul Madrigal, Director of Customer Service for BMW Group Latin america.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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An alliance backed by innovation.<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The relationship between BMW Group and Shell is the result of more than a decade of collaboration in the development of lubricants and high performance in motor sport. Currently, Shell is the main global partner of BMW M Motorsport, where both companies work together on research and development to create solutions that are subsequently incorporated into the production vehicles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u201cWe are very proud of that Shell lubricant official BMW M Motorsport. This partnership reflects our technological ability and commitment to innovation to develop solutions for high-performance. The circuits of each race will be those that assist us with data to create technologies of lubrication in our laboratories, which later, will bring their benefits to millions of drivers in production vehicles,\u201d said Francisco Blanco, Director of B2B Sales of CS Shell & Quaker State.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The experience gained in international competitions allows you to accelerate technology transfer to the vehicles of the BMW Group, to strengthen the development of products capable of responding to the demands of performance, efficiency and reliability that distinguish the group's brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Technology developed for maximum performance.<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As part of this partnership, BMW Group incorporates solutions that include engine oils, lubricants for service and the development of future solutions for thermal management, accompanying the transformation of the industry towards new forms of mobility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The lubricants used by BMW Group integrates advanced technologies, such as base oils, gas-to-liquid (GTL) systems of additives of the latest generation and processes of joint development between the two companies. Before reaching the customers, these products are subjected to stringent validation processes that include testing under international standards, assessments specific to meet the specifications BMW Longlife and tests in real conditions of operation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Benefits for customers BMW.<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to this partnership, the owners of BMW cars are equipped with lubricants designed to reduce friction and wear and tear, maintain a higher internal cleaning of the engine, to optimize performance in high demand, and contribute to greater energy efficiency, while preserving the performance characteristic of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Prepared for the mobility of the future.<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The partnership also represents a platform to promote the development of new technologies aimed at the future, including fluids specialized for electric vehicles, lubricants, ultra-low viscosity and more sustainable solutions that will accompany the next generation of BMW cars.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With this collaboration, the BMW Group reaffirms its commitment to providing products and services developed under the highest standards of engineering, incorporating the experience gained both in the technological development as in motor sport to continue to provide customers with the performance and quality that distinguish the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Article Offline Attachments.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bolet\u00edn_BMW Group and Shell, strengthen your strategy …<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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More news<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t50 years BMW 6 Series: icon held at the BMW Museum\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\tJuly 29, 2026\t\t<\/span>\n\t\t\t\t\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ciudad de M\u00e9xico a 13 de julio de 2026. BMW Group ampl\u00eda su estrategia de innovaci\u00f3n, desempe\u00f1o y calidad al extender su alianza con Shell<\/p>","protected":false},"author":747,"featured_media":34597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[159],"tags":[],"class_list":["post-34596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-bmw-noticias"],"acf":[],"yoast_head":"\nBMW Group y Shell fortalecen alianza en M\u00e9xico - BMW CLUBS LATIN AMERICAN FEDERATION<\/title>\n<meta name=\"description\" content=\"BMW Group y Shell fortalecen su alianza en M\u00e9xico con lubricantes de alto desempe\u00f1o para veh\u00edculos BMW y MINI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bmwclubslaf.org\/us\/bmw-group-shell-alianza-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Group y Shell fortalecen alianza en M\u00e9xico - BMW CLUBS LATIN AMERICAN FEDERATION\" \/>\n<meta property=\"og:description\" content=\"BMW Group y Shell fortalecen su alianza en M\u00e9xico con lubricantes de alto desempe\u00f1o para veh\u00edculos BMW y MINI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bmwclubslaf.org\/us\/bmw-group-shell-alianza-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"BMW CLUBS LATIN AMERICAN FEDERATION\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T17:55:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T17:58:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bmwclubslaf.org\/wp-content\/uploads\/2026\/07\/BMW-M4-GT3-EVO-con-lubricantes-Shell.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gianluca Bordones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gianluca Bordones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bmwclubslaf.org\/bmw-group-shell-alianza-mexico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bmwclubslaf.org\/bmw-group-shell-alianza-mexico\/\"},\"author\":{\"name\":\"Gianluca Bordones\",\"@id\":\"https:\/\/bmwclubslaf.org\/us\/#\/schema\/person\/bad90d7d30ee24e8c29025f76ccef9c5\"},\"headline\":\"BMW Group y Shell fortalecen alianza en M\u00e9xico\",\"datePublished\":\"2026-07-13T17:55:37+00:00\",\"dateModified\":\"2026-07-20T17:58:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bmwclubslaf.org\/bmw-group-shell-alianza-mexico\/\"},\"wordCount\":745,\"image\":{\"@id\":\"https:\/\/bmwclubslaf.org\/bmw-group-shell-alianza-mexico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bmwclubslaf.org\/wp-content\/uploads\/2026\/07\/BMW-M4-GT3-EVO-con-lubricantes-Shell.jpg\",\"articleSection\":[\"Not\u00edcias BMW\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bmwclubslaf.org\/bmw-group-shell-alianza-mexico\/\",\"url\":\"https:\/\/bmwclubslaf.org\/bmw-group-shell-alianza-mexico\/\",\"name\":\"BMW Group y Shell fortalecen alianza en M\u00e9xico - 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