The BMW 328 “Bügelfalte” is crowned as “Best Event”
The historic BMW 328 “Bügelfalte” he was recognized as the winner of the Concorso d'eleganza Villa d'este 2026, one of the events car most prestigious in the world. Held from 15 to 17 may on the shores of lake como, the contest gathered unique pieces from the history of the automobile under the theme “the future you need to inheritance.”
The exclusive roadster, 1937, received the coveted “Trofeo BMW Group – Best of the Event, establishing itself as the crown jewel highlight of this edition. Its distinctive design, marked by the characteristic fold metal on the fenders, headlights, gave him the nickname “Bügelfalte”.
A recognition of international prestige
The owner of the vehicle, Stefano Martinoli, received the trophy during the official ceremony led by Helmut Käs, Wilhelm Schmid and Lorenzo Ramaciotti.
In addition to the recognition the primary, the winner was an exclusive chronograph 1815, crafted in 18-carat white gold by A. Lange & Söhnespecially designed for this edition of the Concorso.
Mercedes-Benz 300 SL Roadster conquest to the public
The prize Coppa d'oro Villa d'este, which is awarded by popular vote, it was for the Mercedes-Benz 300 SL Roadster property of the collector, american Eric Blumencranz.
This iconic model stood out among the 54 vehicles participants from 13 countries, reaffirming the global appeal of the event for collectors and lovers of classic cars.
BMW celebrates 90 years of the legendary BMW 328
One of the most emotional moments of the Concorso d'eleganza Villa d'este 2026 was the celebration for the 90th anniversary of the legendary BMW 328.
Manufactured between 1936 and 1940, this model became one of the sport's most successful 30 years thanks to its engine six-cylinder in-line 2.0-liter. His legacy remains central to the identity sporty BMW, and is noted for its dynamism, technological innovation and timeless design.
World premieres: Vision BMW ALPINA and BMW Motorrad Vision K18
The event also served as a stage for two important world premieres from BMW. The first was the impressive Vision BMW ALPINA, a luxury coupe that blends performance end, sophistication and premium comfort.
With a length of 5,200 mm and a powerful V8 engine, the new concept represents the future vision of the brand BMW ALPINA, highlighted by its sleek and commanding presence.
On the other hand, BMW MOTORRAD presented the innovative BMW Motorrad Vision K18, a motorcycle equipped with a six-cylinder engine in line 1,800 cc that bet by an emotional experience and visual brand new.
The anniversary of 40 years of the BMW M3 thrills fans
Another of the great attractions of the event was to commemorate 40 years of the iconic BMW M3 E30considered one of the cars of tourism most successful of all time.
During the celebration were present legends of motorsport as Johnny Cecotto, Roberto Ravaglia and Emanuelle Pirro, who were part of the history of competitive BMW Motorsport.
