BMW Group strengthens its network of distributors in Latin america
BMW Group held a new edition of the Americas Brand & Business Summit (ABBS) 2026, a strategic meeting that brought together representatives of the network of distributors and importers of Latin america, to recognize their outstanding performance and share the vision of the future of the company in the region.
The event was consolidated as a key platform to strengthen the collaboration between BMW Group and its commercial partners, in addition to highlighting the achievements made during the past year in areas such as sales, customer service, innovation, and electric mobility.
Nashville was the headquarters of the Americas Brand & Business Summit 2026
Editing 2026 of the Americas Brand & Business Summit was held in Nashville, united States, a city internationally renowned for its cultural heritage and musical. During the working days, executives from BMW Group and representatives of the Latin american network analyzed business results, trends in the automotive market and the growth opportunities for the coming years.
In addition, there were important updates related to the corporate strategy, the technological evolution of the brand and the arrival of the models of the Neue Klasse Latin america, a new generation of vehicles that will mark the future of mobility Premium BMW.
Recognition of excellence within the network BMW Group
As a central part of the meeting, the BMW Group conducted an award ceremony, in which there were 15 awards to distributors and importers who excelled in different categories. The awards highlighted the participants ' commitment to operational excellence, innovation, business performance and customer satisfaction.
Maru Escobedo, President and CEO of BMW Group Latin america, noted that this meeting represents an opportunity to strengthen regional collaboration, to recognize the talent of the network and align efforts towards a shared vision focused on the mobility Premium in the future.
Distributors award-winning in the ABBS 2026
Among the dealers recognized for the Americas Brand & Business Summit 2026 include representatives of Argentina, Brazil, Colombia, Mexico, Costa Rica, Chile and Uruguay.
The main winners were:
- Sergio Trepat Automotive (Argentina), winner of the Excellence Club BMW 2025 and Excellence Club MINI 2025.
- Germânica Sorocaba (Brazil), winner of the Excellence Club BMW 2025 and Business Excellence BMW.
- ; Autogermana (Colombia), recognized with the Excellence Club BMW 2025, BEV Sales Excellence Award, BMW 2025 and Customer Support Excellence Award 2025.
- Farrera Tuxtla (Mexico), winner of the Excellence Club BMW 2025.
- Cever San Antonio (Mexico), recognized with the Excellence Club MINI 2025.
- Lerma Motors (Mexico), winner of the BMW M Sales Excellence Award 2025.
- Automotive Engine Haus (Uruguay), winner of the Excellence Club MINI 2025.
- Network Motors (Costa Rica), as recognized with the BEV Sales Excellence Award, MINI 2025.
- Williamson Balfour Motors (Chile), winner of the Business Excellence MINI.
- Barigüi Maringá (Brazil), recognized with the MINI JCW Sales Excellence Award 2025.
BMW Group driven by innovation and sustainable mobility
The celebration of the ABBS 2026 reaffirms the commitment of the BMW Group with the development of its network of distributors in Latin America, driving a strategy based on innovation, sustainability and excellence in customer experience.
Through initiatives such as this regional meeting, the company strengthen the cooperation with its strategic partners and paves the way to face the challenges of the transformation of the automotive sector, consolidating its leadership in the Premium segment of the region.
The future of BMW Group in Latin america
With the advent of new technologies, the expansion of electric mobility and the introduction of the Neue Klasse, BMW Group remains focused on the sustainable growth of its operations in Latin america. The recognition of distributors most prominent reflects the importance of a strong network, committed and ready to offer experiences of high-level clients in the region.
