Under the spirit of “Make Life a Ride”, the BMW Motorrad Fest 2026 will offer an experience dedicated to the culture rider, with exhibits, food, live music and various activities for visitors. The proposal seeks to bring together the community of BMW Motorrad in a family atmosphere and celebrate more than a century of history on two wheels.
BMW F 450 GS and R 1300 GS Adventure, the protagonists of the event
One of the main attractions will be the exhibition of different models of BMW Motorrad, among them the BMW F 450 GS, which will be displayed to the public as part of a market survey to know the responsiveness of the brazilian consumer in the future model.
Will also be present the BMW R 1300 GS Adventure special edition, developed to commemorate the first decade of the own factory of BMW Group in Brazil.
The exhibition will allow attendees to learn about a broad representation of the current range of BMW Motorrad. Among the models confirmed are the F 900 GS Adventure, R 1300 GS Adventure G 310 R, R 12 G/S, G 310 GS, F 800 GS, C 400 X, F 900 R, R 1300 RT, R 12, R 1300 GS and S 1000 RR.
The space will also feature a selection of four-wheeled vehicles of the BMW Group, including the new BMW iX3, BMW M2, BMW X1, BMW X5 and MINI john cooper works Countryman.
A meeting to celebrate 103 years of history
Since the introduction of the BMW R 32 in 1923, BMW Motorrad has built a career marked by innovation, design, technology and driving pleasure. The anniversary number 103 represents a new opportunity to bring together the community of the mark, and share this story with new generations of motorcyclists.
The festival also seeks to become a meeting point for clients and fans from different backgrounds, with a programme that combines the motorcycle with entertainment and activities for the whole family.
“Celebrate 103 years of history is to celebrate one passion that unites generations of motorcyclists around the world. The BMW Motorrad Fest is our gift to the community in Brazil: a time of integration, celebration and live the lifestyle ‘Make Life a Ride’ in one of the most enchanting cities in the country,” said Matheus Pereira, CEO of BMW Motorrad Brasil.
Date, time and access to the BMW Motorrad Fest 2026
The BMW Motorrad Fest 2026 will be held on Saturday, September 26, from 10:00 to 22:00 pm, and Sunday the 27th of September, from 10:00 to 16:00 hours, in the Parque Capivari Campos do Jordão, São Paulo.
The entrance will be free. As part of an initiative to support the local community, BMW Motorrad invites visitors to voluntarily make a donation of 1 kg of non-perishable food, without salt or sugar. The collection point will be located near the parking for the motorcycles.
With this celebration, BMW Motorrad Brazil celebrates 103 years of history and brings together in one space to bikers, families, and fans to enjoy an experience centered on the passion for the two wheels, and in the spirit of “Make Life a Ride”.
Source: BMW Group