BMW presents the Vision BMW ALPINA at the Concorso d'eleganza Villa d'este
BMW Group revealed officially the new Vision BMW ALPINA during the Concorso d'eleganza Villa d'este 2026, one of the automotive events most exclusive in the world. This study design anticipates the future of BMW ALPINA as a brand focused on combining luxury, speed, and sophistication within the premium segment of high-performance.
The conceptual model represents the start of a new stage to ALPINE within the BMW Group, keeping the historical essence of the German firm while adopting a contemporary design language and technology.
The Vision BMW ALPINA bet for a new interpretation of luxury sport
With a length of 5,200 mm, the Vision BMW ALPINA presents a elegant silhouette, low and generous proportions that conveys dynamism even at rest. Your design, four-seat coupe combines aerodynamics, comfort and visual presence imposing.
Under the hood, the concept incorporates a V8 engine developed to deliver the characteristic sound experience from ALPINE: refined at low revs and powerful at high speeds. BMW seeks to keep alive the philosophy of the history of the brand, where comfort and performance work as complementary elements.
Design inspired in the classical heritage of ALPINE
One of the more distinctive components of the Vision BMW ALPINA is the modern reinterpretation of the traditional “nose of a shark” of BMW. The front grille three-dimensional integrated as a central part of a body sculpture, which emphasizes speed and sophistication.
The so-called “line of speed” covers the entire vehicle from front to the back with a tilt-six degrees, reinforcing the visual inspection of the movement and elegance of the model.
BMW also retrieves historical elements of ALPINE as the lines decorative side, represented now under a transparent layer to provide a more the appearance of a minimalist and refined.
The interior combines craftsmanship, technology, and premium comfort
The cockpit of the Vision BMW ALPINA stands out for its architectural approach and the use of exclusive materials. The interior features full grain leather from the producers of the alpine region, combined with artisan details inspired in luxury watchmaking.
BMW integrated the system BMW Panoramic iDrive along with a new digital interface specific to ALPINE, using shades of blue and green characteristic of the brand. The technological environment seeks to offer an intuitive experience without sacrificing elegance or comfort.
Among the details more exclusive are glass BMW ALPINA integrated in the rear console by means of an automatic mechanism, reinforcing the character of luxury craftsmanship of the vehicle.
BMW ALPINA maintains the philosophy of “a driver's comfortable with is a driver faster,”
The philosophy of historical ALPINA continues to be one of the pillars of the Vision BMW ALPINA. Inspired by the vision of Burkard Bovensiepen, founder of the brand, the concept remains the idea that comfort and high performance must co-exist in perfect harmony.
The Comfort+ offers a configuration of the driving especially refined, focused on long trips and driving high speed with maximum stability and comfort, unlike other sports cars traditional.
