Munich. BMW Motorrad Germany recognized the outstanding performance of its network of dealers during the Awards BMW Motorrad 2025, a ceremony that distinguishes the retailer partners with better outcomes in key areas such as sales, service and customer experience.
The event was held last July 28 at the Theatre GOP Variety of Munich, where they surrendered a total of nine awards are divided into three main categories: Customer Satisfaction, Sales, Customer Satisfaction, Service and Marketing of Customer Experience.
In addition, BMW Motorrad Germany was awarded the special prize “Best Entrepreneur 2025”, is reserved for the dealer with the best overall performance in all categories. This year, the recognition was for Autohaus Becker-Tiemann, a family-owned company with over 100 years of history that stands out for its proximity with the customers, personalized attention and reliable service.
Dealers BMW Motorrad highlights of Germany
The ceremony was led by Mike Sommer, director of BMW Motorrad of Germany, who was accompanied by the podcaster motorcycle Malte “Haui” Hautau. During the evening, also attended by representatives of the German division of BMW Motorrad, who stressed the importance of the dealer network as a crucial element for strengthening the relationship between the brand and the motorcyclists.
The winners of the Prizes BMW Motorrad 2025 were:
Best Entrepreneur 2025
- Autohaus Becker-Tiemann
Customer satisfaction in Sales
- Motorradland Weißenfels (S)
- Schek for motorcycle (company M)
- BMW Motorrad Munich (company L)
Customer satisfaction in Service
- Niederrhein Bike (S)
- Freese Oldenburg (company M)
- Martin Weyarn (company L)
Marketing Customer Experience
- Autohaus Müller Leipzig (S)
- Car dealership Kimbeck (company M)
- BMW Motorrad Dresden (company L)
With these recognitions, BMW Motorrad Germany reaffirms the importance of providing a holistic experience to its customers, where the quality of service, close attention and passion for motorcycling, they are an essential part of the identity of the brand.
Source: BMW Group