Mexico city. The BMW iX3 in Mexico has just reached its first 100 units sold at only three months of their arrival in the country. The result marks a positive start to the SUV power of the German firm and reinforces the bet of BMW for a new generation of electric vehicles premium.

With up to 805 kilometers of autonomy under the cycle WLTP, the BMW iX3 is positioned as the electric car battery with greater autonomy available in Mexico, becoming an alternative especially attractive to those who seek to combine electric mobility, technology, and ability to travel long distances.

The model also represents an important moment for BMW in the mexican market, as it is the first vehicle of the Neue Klasse available in the country. Its arrival introduces a new technology architecture that combines a high-voltage battery of 800-volt fast-charging, connectivity, and a new generation of digital systems.

BMW iX3 in Mexico reaching your first 100 sales

Three months of its national launch, the BMW iX3 in Mexico and added his first 100 units sold. For the brand, this result reflects the growing interest of mexican consumers by electric vehicles not only to provide zero emissions while driving, but also sufficient autonomy to be easily integrated into the daily mobility.

The data acquired relevance in a market where the autonomy continues to be one of the main factors when considering the purchase of an electric vehicle.

In this scenario, BMW has decided to compete with a proposal that puts precisely autonomy as one of its main arguments.

The BMW iX3 can go up to 805 km with a full load, in accordance with the cycle of approval WLTP. This figure allows the model to be placed as one of the electrical options more prominent now available in Mexico and respond to one of the most frequently asked questions among those who seek to change a vehicle's combustion to one electrical: how much can go really before needing a recharge.

For BMW, the answer begins with a combination of high-capacity battery, electrical architecture of new generation and a strategy focused on energy efficiency.

The electric car with greater autonomy in Mexico

One of the main arguments of the BMW iX3 is precisely its ability to travel long distances.

With its 805 kilometers of autonomy WLTP, the model is presented in Mexico, such as the electric vehicle battery with greater autonomy available in the national market, according to BMW.

The importance of this figure goes beyond the technical. Greater autonomy may reduce the frequency with which the driver you need to stop to recharge and, at the same time, it facilitates the use of the vehicle in both urban tours as on road trips.

This is especially important in a market like mexico, where the distances between the cities can be quite long.

The BMW iX3 seeks to remove some of the worry associated with the electrical self-sufficiency and provide a driving experience more close to what users expect from a conventional vehicle for long distance travel.

In addition, the autonomy WLTP provides a point of reference approved to compare the performance of the vehicle in front of other electric alternatives.

Battery Gen6 800-volt fast-charging

The autonomy of the BMW iX3 is accompanied by an electrical architecture that was developed to improve both the efficiency and the speed of recharge.

The model incorporates a high-voltage battery Gen6 architecture of 800 volts, one of the key elements of the new technological generation of BMW.

This setting allows you to take advantage of powers of rapid charging of up to 400 kW in direct current, provided that the vehicle is connected to a station capable of providing the power and under the right conditions.

The ability of top high power is important because the experience with an electric vehicle is not solely dependent on how many kilometers you can go with a full battery. It is also essential to how long you need to recover enough energy for a journey.

BMW has worked in this direction for the new generation of electric vehicles, can recover large amounts of energy in relatively short periods.

The BMW iX3 also incorporates a connector NACS, which allows access to the supercargadores of the network of Tesla compatible with the vehicle. Also, you can use charging infrastructure with standard CCS through adapters.

This support extends the possibilities of recharge available for owners of the model in Mexico.

The first model, Neue Klasse BMW in Mexico

Beyond its autonomy, the BMW iX3 has a special meaning to the brand because it is the first model of the Neue Klasse who comes to the mexican market.

Neue Klasse represents a new step for BMW, and is not limited to a new generation of electric vehicles. The platform introduces a technological architecture completely renovated that combines propulsion systems, battery, electronics and software.

In the BMW iX3, this new philosophy is reflected in items such as Panoramic iDrive, BMW Operating System X, and the control unit called the Heart of Joy.

The goal is to integrate more closely the information, the vehicle's controls and the digital experience of the driver.

Panoramic iDrive, for example, form part of a new generation of interface is developed so that the most relevant information can be kept within the visual field of the driver, reducing the need to look away from the road.

In addition to this, BMW Operating System X, which extends the digital functions of the vehicle and allows you to experience a more connected and customizable.

Heart of Joy takes the control of the BMW iX3

One of the elements most important technology of the new BMW iX3 is a Heart of Joy, a control unit that concentrates functions related to the dynamics and the behavior of the vehicle.

BMW designed this system to coordinate various functions of the car so much faster and more accurate.

The architecture allows you to manage items related to the drive, the energy recovery and the dynamics of driving, looking at the responses of the vehicle to be more natural and accurate.

In combination with the system of all-wheel drive BMW xDrive, the BMW iX3 you can distribute the power between their axes in accordance with the needs of driving.

This is especially relevant when the road conditions change, either by rain, surfaces with lower adherence or accelerations that require more control of the power delivery.

Thus, the technology will not only seek to improve the efficiency numbers. It also aims to maintain one of the features that BMW considers fundamental in their vehicles: the Pleasure of Driving.

Autonomy and technology for the long trips

The positioning of the BMW iX3 in Mexico responds to a trend becoming more and more evident within the market premium: buyers of electric vehicles looking for something more efficiency.

Autonomy has become one of the main factors in the decision, but also what are the speed of loading, the availability of infrastructure, the technology on board, the safety and the dynamic behavior.

In that sense, the BMW iX3 attempts to collect all of these elements within the same product.

Its 805 kilometers of autonomy WLTP represent the starting point, while the architecture of 800 volts and the possibility of loading up to 400 kW are intended to facilitate the long-distance movement.

The compatibility with different cargo nets can also help to reduce one of the main concerns of those considering purchasing an electric vehicle: find where to recharge during a trip.

For a market that continues to develop its infrastructure for electromobility, count on with different possibilities of access to charging stations, it may become a relevant factor.

BMW bet for a new stage electric in Mexico

The first 100 units sold, the BMW iX3 in Mexico come just three months after its launch and represent the first indicator trading of this new era for BMW.

The result also puts the model in a relevant position within the strategy of electrification of the brand in the country.

However, the true meaning of the BMW iX3 goes beyond their initial sales. As the first member of the Neue Klasse in Mexico, the SUV works as a sample of the technologies that BMW aims to lead a new generation of vehicles.

The combination of autonomy, fast loading, new electrical architecture and digital systems becomes the iX3 in one of the most important of the current strategy of BMW.

And although the number of 100 units still represents a first stage, the interest generated during its first three months allows you to see how you are doing in demand by mexican electric vehicles premium.

The BMW iX3 opens the way for the Neue Klasse

With its first 100 units sold in Mexico, the BMW iX3 begins to write the first chapter of the Neue Klasse in the country.

Its 805 kilometers of autonomy WLTP, the battery Gen6 800-volt fast charging of up to 400 kW, the compatibility with NACS and CCS, and a new generation of digital technology make the model in a proposal that seeks to change the perception of what we can offer an electric vehicle premium.

For BMW, the aim is not only to sell more electric vehicles. The strategy aims to demonstrate that the electrification can maintain performance, the technology and the dynamic nature that have defined the brand for decades.

The BMW iX3 will be, in this sense, one of the main protagonists of this transformation in Mexico. After you reach your first 100 units sold at only three months of their arrival, the next challenge will be to demonstrate that the autonomy and the technology of the Neue Klasse may become enough arguments to further expedite the adoption of electric mobility a premium in the country.

Source: BMW Group