Beijing. BMW is about to open a new chapter in its strategy of electric mobility. On the 21st of August, during the 29.Th International Auto show in Chengdu, the German brand will be officially launched a new generation of models developed around electrification, artificial intelligence, and a driving experience of becoming more connected.

The protagonist is the BMW iX3 new generation, the first SAV fully electric power of this new family and, in addition, the first model based on the new platform of BMW developed specifically for the chinese market. During the event will start officially its booking period, while the new BMW i3 will make its debut as the first sedan of this generation.

But the importance of Chengdu will go far beyond present two new cars. BMW will build the living room to show for the first time in detail his new system of intelligent driving assistance developed specifically for China, in addition to a new interpretation of the digital experience inside the vehicle.

With these releases, BMW seeks to combine electrification with a new generation of smart technology without abandoning one of the principles that have defined the brand for decades: the pleasure of driving.

BMW iX3: the first SAV of a new generation

The new BMW iX3 represents one of the most important steps in the evolution of the electric range of BMW. Your arrival at the Car show in Chengdu will be the start of a new stage for the company in China, a market that has become one of the main scenarios for the development of technologies for electric mobility and smart systems.

Unlike a simple update of the product, the new iX3 is part of a generation of completely new vehicles. BMW is presented as the first SAV intelligent electric in this family, and as the first model built on the new generation platform that the brand is preparing for its future products.

In Chengdu reveal details related to the configuration of the vehicle, the conditions of sale and different technologies were developed specifically for chinese consumers. The booking period will begin on the 21st of August, coinciding with the presentation of the model.

The strategy also reflects the importance that BMW granted to the specific needs of the chinese market. Instead of limiting themselves to adapt their global vehicles, the brand is incorporating technology, digital interfaces and support solutions developed taking into account the driving habits and the expectations of the local users.

The goal is to build an electric vehicle that not only offers zero local emissions, but also to make the technology a natural part of the driving experience.

The new BMW i3 will also make his debut

Next to the iX3, BMW will officially present the new BMW i3, which will occupy a place equally important within this generation of models.

The electric sedan will seek to bring the principles of the new generation to a different format. Its design, digital technology and system of interaction between driver and vehicle are part of a transformation more broadly from the range BMW.

The brand is targeted toward an experience in which the digital functions are no longer separate elements to be integrated more deeply into the driving. This means that the screens, controls, assistance systems and connected services will work together to create an experience more intuitive.

In this sense, the new BMW i3 will work as a demonstration of how to BMW means the luxury automobile of the future: electric, connected and increasingly intelligent, but still focused on the person who is behind the wheel.

The debut simultaneous iX3 and the i3 is not a coincidence. Both represent different interpretations of the same philosophy and technology point to the beginning of the new generation of products of BMW in China.

BMW develops a smart driving for the chinese market

One of the more relevant advertising Hall of Chengdu will be the official presentation of the new system of intelligent driving assistance BMW, developed specifically for the chinese market.

For this project, the BMW combines international experience in automotive technology with local innovations in artificial intelligence. The company also works together with Momenta, a company specializing in technologies of smart driving, to develop a solution tailored to the conditions and needs of the drivers of chinese.

The system is designed to provide assistance in a variety of scenarios, both in urban environments such as on motorways. The intention of BMW is that these technologies may accompany the driver in everyday situations and to make certain routes are more comfortable and natural.

The difference is in the philosophy with which BMW is integrating these functions. The driving assistance does not arise solely as a collection of electronic systems, but as a technology that must work in an integrated manner with the driver.

This is especially important at a time when the automotive industry is quickly moving toward vehicles that are capable of interpreting their environment, anticipate certain situations and offer different levels of care.

BMW seek that this technological evolution is not a substitute for the driving experience, but the complements.

A new digital experience with BMW Panoramic iDrive

The transformation will also come to the interior of the new models. BMW will present in Chengdu their new system of interaction Panoramic iDrive, an evolution of the digital experience that seeks to make more natural the relationship between the driver and the vehicle.

The concept integrates different technological elements in a unified experience. Among them are a wide screen, a screen front-3D, a new control changes central and a steering wheel equipped with sensors.

The idea is to reduce the complexity of the controls and put the relevant information in places more intuitive for the driver. Instead of relying exclusively on a central display traditional, the information can be distributed throughout the visual field of the user.

BMW is also integrating technologies of artificial intelligence and elements of the digital ecosystem to chinese to tailor the experience to the needs of the local market.

This integration represents one of the most important changes in the way that BMW sees the driving position. The technology ceases to be present only as the equipment and begins to form a part of the architecture itself of the experience.

The outcome that you seek the mark is an interaction more natural, intuitive and immersive, but keeping the driver as the protagonist.

More news of BMW in Chengdu

The new power generation and smart will be the main attraction of BMW during the show, although it will not be the only novelty.

The brand will also present the BMW M3 Limited Edition 40th Anniversary, a special version designed as a tribute to the history of BMW M and the roots sports division of high performance.

The model will incorporate elements of unique design and features aimed at strengthening its sporting character, acting as counterpoint to the new generation and technology that will conduct the event.

It will also make its debut in the BMW X3 2027, which will expand the offer of the brand for those who seek a premium SUVS with a combination of design, comfort, sportiness and digital technology.

The presence of these models demonstrates that the transformation of BMW does not mean abandoning the different areas that make up its range. While the electric models of the new generation represent the technological future of the brand, products such as the M3, they keep alive the tradition of performance that form part of their identity.

BMW opens a new era of smart mobility

The Salon of the Car of Chengdu will be one of the first places where BMW will display together several of the elements that will define its next generation of vehicles.

The BMW iX3 new generation will be especially important because it represents the beginning of a new family of SAV intelligent electricity, while the new BMW i3 will transfer this philosophy to the sedan segment.

To them, it will add the new systems driving assistance, a digital experience completely renovated and technologies developed specifically for the chinese market.

More than a presentation of new models, BMW raises Chengdu as a demonstration of where it wants to take the concept of driving pleasure. The electrification will be only a part of that transformation. Artificial intelligence, connectivity, digital interfaces and the driving assistance will have an increasingly greater role.

However, the company insists that all of this technology should be at the service of an experience more simple and enjoyable for those who are driving.

From 21 to 30 August, the public will be able to learn about these developments in ward 14 of the International motor show in Chengdu. For BMW, it will be the stage where you will start officially a new stage in China and where the BMW iX3 will become the first representative of a generation that aims to redefine the relationship between electrification, technology and driving pleasure.

Source: BMW Group