São Paulo. BMW Motorrad celebrates a decade of production in Brazil, with a motorcycle that represents much more than a limited edition. The BMW R 1300 GS Adventure will be the protagonist of a series commemorative of just 10 units, created to celebrate the first ten years of activity of the factory BMW Motorrad in Manaus.

The special edition combines a configuration aesthetic exclusive details commemorative plates numbered and one of the latest technologies of the brand: the Wizard of Automatic Change (ASA). The result is a motorcycle conceived as part of a collection, but that preserves the capabilities of one of the great references of the segment Adventure.

The celebration comes at a time of especially important for BMW Motorrad in Brazil. During these ten years, the plant of Manaus has become a fundamental piece of the production strategy of the brand in the country and has accompanied the expansion of their range of motorcycles. Now, a BMW R 1300 GS Adventure limited to 10 units will be in charge of representing that story.

A BMW R 1300 GS Adventure created to celebrate

The choice of the BMW R 1300 GS Adventure for this edition, it is not a coincidence. The model occupies a prominent place within the family GS and has established itself as one of the most important products of BMW Motorrad in the segment of Adventure.

In Brazil, in addition, the motorcycle has a special meaning. The R-1300 GS Adventure was chosen to mark the production of the motorcycle BMW Motorrad number 150,000 manufactured in Manaus, becoming a symbol of the evolution that has experienced the operation brazilian company.

Therefore, to transform this model in a special edition to celebrate ten years of the factory creates a direct link between different moments in the history of BMW Motorrad in Brazil. The motorcycle represents the growth of the local production, but also the technological evolution that has experienced the range of GS.

The series memorial will have a specific set-up developed exclusively for the ten units. Although part of the technical basis of the R 1300 GS Adventure, each motorcycle will incorporate visual elements and finishes that will not be present in the same way as in conventional versions.

The goal is clear: to make each copy an object that can be kept as part of the history of BMW Motorrad in Brazil.

A kind visual identity for the ten units

One of the main elements that differentiate this BMW R 1300 GS Adventure special will be its visual identity.

BMW Motorrad has developed a specific combination of paint, finishes and graphics for the series of anniversary. Details memorials are to be distributed on different parts of the motorcycle, creating a configuration that seeks to highlight its unique character without losing the identity of adventure characteristic of the family GS.

The deposit will be one of the main points where elements appear special graphic. You will also receive a specific customization of the side panels, the protector of the crankcase and the protectors of the valve covers.

Even the trunk top will have graphics exclusive. This detail is especially significant because it shows that the customization is not limited to surfaces most visible of the motorcycle, but that it extends to different elements that are part of its configuration.

In addition to this, one of the elements that you will probably have greater value to collectors: each motorcycle will have a commemorative plaque numbered.

The units will be identified individually, starting with the numbering “01/10”. In this way, BMW Motorrad strengthens the relationship between the amount of motorcycles produced and the ten years which celebrates the factory of Manaus.

The limited production makes this R 1300 GS Adventure into something more than just a motorcycle with a special decoration. Each unit represents one of the ten-year history of the brazilian plant.

The HANDLE comes to the commemorative edition

The exclusivity of the series will not be limited to its appearance. The ten units will be equipped with the Assistant of Automatic Change, known as ASA, one of the latest technologies developed by BMW Motorrad to improve the driving experience.

The system automates the operation of the clutch and allows you to make changes gear automatically or by the actuation of the pedals. In this way, the rider can choose a more laid back experience, or maintain a greater control over the selection of the marches.

The incorporation of the ASA is especially interesting in an edition whose purpose is to celebrate a decade of production. While the anniversary look to the trajectory of BMW Motorrad in Brazil, this technology represents a part of the path which the mark is taking toward the future.

On a motorcycle as the R 1300 GS Adventure, oriented to travel great distances and face different types of roads, a system of this type can also help to reduce the workload of the pilot in certain situations.

The result is a mix between the tradition of the family GS and a technology that aims to transform the way in which the rider interacts with the transmission.

The commemorative edition is not meant to reinvent the R 1300 GS Adventure from the technical point of view. Your goal is different: to take a motorcycle more representative of the range and bringing together in a unique configuration of some elements that symbolize the evolution of BMW Motorrad.

Ten years of BMW Motorrad in Manaus

Behind the ten motorcycles there is a story much more extensive.

The factory BMW Motorrad in Manaus began operations a decade ago and since then has become an important element of the industrial presence of the brand in Brazil. Its development has accompanied the growth of the supply of BMW motorcycles in the brazilian market and the consolidation of models produced locally.

The importance of the plant can be better understood through one of its major milestones: the production of the motorcycle BMW Motorrad number 150,000 in Manaus.

The protagonist of that time was, precisely, a BMW R 1300 GS Adventure, which explains to a large extent the choice of model for this celebration.

The anniversary, therefore, is not restricted to remember the start of the operations of the factory. It also represents the evolution of an operation that has reached figures that were important and has become part of the productive structure of BMW Motorrad.

When you use again to R 1300 GS Adventure as the protagonist, BMW Motorrad has created a connection between the landmark and the present. The motorcycle, which symbolized the 150,000 units produced now becomes the basis of an edition that celebrates ten years of manufacture.

It is a way of telling the history of the plant through a product.

Ten years, ten motorcycles

The decision to limit production to only ten units is probably the element that reinforces the special nature of this BMW R 1300 GS Adventure anniversary.

The relationship is straightforward: a motorcycle for each year of production in Manaus.

Instead of creating a special edition of high-volume, BMW Motorrad has opted for a series of extremely reduced. This allows each unit to have its own identity and that the number of copies available correspond directly with the motif of the celebration.

The plate numbered works as the link is more evident among each motorcycle and the series. But the exclusivity is also present in the combination of painting, graphics, finishes and equipment.

In addition, the incorporation of the HANDLE makes the ten units not only have a setting different visual, but also incorporating a technology that represents the most recent evolution of BMW Motorrad.

The formula is simple, but effective: a motorcycle flagship, a unique configuration, current technology and a production of only ten copies.

A piece of collection of DNA GS

The BMW R 1300 GS Adventure has built its reputation around the ability to perform long-distance and face different driving conditions. That essence remains intact in this special edition.

What has changed is the meaning of the motorcycle.

In this case, each unit functions as a tangible representation of the ten years of BMW Motorrad in Manaus. The motorcycle stops being only a vehicle for travel, and it becomes a piece that documents a specific moment of the history of the brand in Brazil.

This commemorative role becomes even more relevant for the relationship between the model and the milestone of 150,000 motorcycles produced in the plant.

BMW Motorrad has chosen a motorcycle that represents both the present of its catalog as the evolution of its production to brazil.

The combination also summarizes an important part of the brand's philosophy: to keep products recognizable and linked to a tradition, while incorporating new technological solutions to expand your possibilities.

A decade and look forward

Celebrate ten years of production does not mean only to look back. In the case of BMW Motorrad, the special edition of the R 1300 GS Adventure also works as a sample of where you can advance the brand in the coming years.

The growth of local production, the evolution of the family GS and the incorporation of technologies such as the HANDLE are part of the same transformation.

The factory Manaus represents the industrial dimension of that process. The R-1300 GS Adventure represents the product. And the Wizard of Automatic Change represents a part of the technological evolution that is coming to modern motorcycles.

The ten units for this commemorative edition meet the three elements in a single motorcycle.

More than a variant of aesthetics, this BMW R 1300 GS Adventure limited to 10 units is a celebration of the relationship between BMW Motorrad and Brazil. Each issue will carry a part of that history by its number, its exclusive details and the technology it incorporates.

After ten years of production in Manaus, BMW Motorrad has chosen one of their motorcycles more representative to look to the future whilst acknowledging the journey.

And with only ten units, this R 1300 GS Adventure is born, destined to be one of those motorcycles whose importance goes beyond its production figures: a piece of a collection that represents a decade of BMW Motorrad in Brazil.

Source: BMW Group