The Foundation museum, which is essentially across South Carolina's 101 Freeway from BMW's massive assembly plant in Greer, South Carolina, exists in what was once a pharmaceutical warehouse, with space for exhibitions, offices and a small gift shop.
Previously, the Foundation had presented exhibits entitled "Bavarian Heroes: 75 Years of BMW Motorsport" and "The ICON: 50 Years of 2002", which also included Jouret companion books published by the BMW CCA Foundation.
Although many car clubs are involved in philanthropic activities, the BMW CCA Foundation occupies perhaps a unique niche in the space. Appropriately founded in 2002, the BMW CCA Foundation has a board of directors and operating staff that is completely independent from the club, all of which is funded through donations, sponsorships and activities, with no club dues going to fund its mission.
Scott Dishman, Executive Director of the BMW CCA Foundation, explained the mission of the organization: “The foundation is the philanthropic expression of the 75,000 members of the car club. We are a separate entity and we have a separate set of goals. We are a sister organization to the club.